The COVID-19 crisis has had a particularly negative impact on the Cultural and Creative Sectors (CCS). Education and training possibilities for youth have also been disrupted for an extended period of time, with long-term consequences for post-COVID-19 recovery. Although the pandemic increased uncertainty and anxiety about the future, it also enabled the development of new business models with market potential for young people, thereby addressing both the major societal challenges that CCS are facing in the aftermath of the global crisis, as well as the opportunities that the crisis has brought to light. Strategic complementarities can be developed by building on the impact COVID-19 had on both the education and the CCS.
In this context, considering the changing nature of media use and the variety of digital tools available, the issue of young people’s ability to come up with creative and innovative solutions arises. The younger generation has to overcome unprecedented risks and skill inequalities, in addition to pursuing professional prospects in a critical environment.