Module 9 gives the learner an insight into the impact that Covid-19 containment measures have had on the Cultural and Creative Industries Sector since the start of the pandemic and shows the extent of negative consequences for culture and creative industries workers, including downsizing and bankruptcy, the dismissal of employees, brain-drain of CCS workers and difficult access to finance as a result of decreasing consumption of paid cultural content. In addition, the module explains the transition that cultural organizations and workers had to make by adopting digital solutions and developing new digital formats in order to reach their audience. This transition has revealed the existence of digital skills inequalities among CCS workers which needs to be prevented by digital up-skilling.  

Module 9 offers the learner the opportunity to start or accelerate their own digital transformation by learning about the latest audio and video applications that can be used to create, provide and promote cultural products, services and events regardless of the sector they belong to.

The learner will also be guided on how to start a podcast, a versatile digital format that enables the consumption and promotion of cultural content, which has become increasingly popular during the pandemic. Moreover, the 10 best art podcasts in 2021 are recommended as inspiration for future podcasters.

In order to promote their culture products, services or events, the learner needs to know the essentials of a social media marketing strategy which is elaborated in unit 4 in the Module. This is followed by an assignment to create their own social media content strategy which will enable the learner to engage in learning by doing. 

The module ends with a self-assessment questionnaire which allows the learner to reflect on their progress and understanding of the material covered in module 9.

Overall, Module 9 offers a curated selection of materials which provide the necessary information for understanding the state of affairs of the post-Covid-19 period in the culture and creative sector as well as guidelines for the learner on how to upgrade their digital skills in order to make a successful digital transition and hopefully reduce the negative effects of the pandemic on their work and career.